
We have an influencer army of 500
Marketing and Promotion with Influencers Marketing and promotion: these are two headaches that game studios must deal with. It’s forever changing too. 20 years ago, it was all about toys and sponsorship. I remember Capcom sponsoring a car in the Indy 500 to drive awareness of Street Fighter 2, and not so long ago, companies relied solely on Facebook ads. However, over the last few years things have started to change. People consume online more than any other format; more people are watching YouTube, Instagram, TikTok, Twitch, Mixer and many […]