Marketing and Promotion with Influencers Marketing and promotion: these are two headaches that game studios must deal with. It’s forever changing too. 20 years ago, it was all about toys and sponsorship. I remember Capcom sponsoring a car in the Indy 500 to drive awareness of Street Fighter 2, and not so long ago, companies relied solely on Facebook ads. However, over the last few years things have started to change. People consume online more than any other format; more people are watching YouTube, Instagram, TikTok, Twitch, Mixer and many […]

A look at franchises in the gaming industry The gaming industry is constantly evolving, but the biggest changes are yet to come. To understand the changes that have already started to take shape, we first need a history lesson. Fans and a community make a game successful Every single game that has ever been successful in the modern era has had fans, a community You may think that the video game industry started in the 70s or 80s, but it actually started back in the 1950s! Back then the games […]

Why GPORTAL This document does not discuss the vast amount of reasons why private servers are a necessity these days for upcoming game titles. This document is here to show you why GPORTAL is the best-placed company to make your next game a success. GPORTAL is a leading supplier of online game–hosting services around the globe. This is achieved by having 13 self-serviced server centres, providing us with global coverage. It’s not just about having server centres around the world, though. GPORTAL has worked closely with Dell and Intel to […]